Learn more: The best Ways to Write Product Descriptions That Persuade

Writing attractive product descriptions is the key to increasing your site sales. If you do not know how to write a product; This article is written for you.

We all have more or less the experience of shopping from physical stores in the city. Upon entering the shop, we deal with all the goods and decide whether to buy the goods or not. Even if we do not want to buy the product, we will probably encounter a reputable seller who intends to convince us to buy with his professionalism. But what about online stores? We cannot touch the product and the seller does not speak to us directly. Here you have no choice but to get help from the product description. 
Writing product descriptions is exactly what will make your store grow or prosper. That is, if you use it well; You will steal the ball from everyone. This is where the audience prefers to click on your site and buy your products. If you want your online store to grow like a bomb; First you need to determine which category you belong to? 

Sites that write poor product descriptions:

Most store sites fall into this category. When you visit such sites; You can see that they have written two lines of product descriptions. But even worse, there are sites that do not write product descriptions. There can be various reasons for not writing product descriptions. Maybe they are not bored of writing, or they are paying for content production for Ferrari products. Of course, there is another possibility; They think that writing product descriptions does not matter. I do not know you, but I do not buy from these sites. Because I feel that they did not value me and did not provide me with complete information.
Sites that write product descriptions professionally:

When you visit such sites; You do not feel lonely at all. For each product, a very complete and attractive description has been written that will make you disappear. It's as if the salesperson was there talking to you in written sentences. This is exactly when the recipient scrolls the page and clicks the buy button. Because he has answered all his mental questions and is eager to buy. In short, these are the winners who steal the ball from the previous category.
Now it's your turn to decide which category to belong to? 

If you decide to go it cheap and risk the low bandwidth you are only fooling yourself. This article will be your guide. So be with me.
What is the product description?

Product descriptions are one of the most effective marketing methods that increase the sales of a site's products. Product writing, product sales letter text, product description, product description and product description are also among the terms that are used as synonyms for product descriptions. Product description is not limited to text and can also be seen in the form of photos, videos and infographics. The purpose of creating a product description is to convince and motivate the customer to buy the product or service. You need to write the sales text of the product in such a way that the audience understands the value of that product. That is, the audience is convinced that buying that product can solve their problems and needs. The product description is actually the voice of the seller who speaks in absentia to the audience (potential buyer). 

What are the reasons for the importance of writing product descriptions?

One of the most important reasons we do not see good product descriptions on the sites; Ignorance of its importance. In this section, we are going to answer the question why writing product descriptions is important and should be considered?

SEO improvement 

Writing product descriptions will improve your site ranking in Google and more people will enter the site. The relationship between product description and SEO is examined through the following two factors:
● When you do product writing well; You keep your audience happy. Because they provide the information you need from the descriptions you have written; Have earned. Then they not only come to your site again and again; They will also bring others to your site (word of mouth). At this time, Google will find user satisfaction and improve your site ranking. As the site ranks better, more people will enter the site and your sales will increase, and this cycle will continue.  

You need to use words that describe that product well to write attractive sales text. When a visitor searches for a product on your site in a search engine; Google will show your site. Of course, you have to use the words effectively in the text, which will be discussed later.

Entering the mind of the audience

Purchasing is a process in which emotions play a far more important role than logic. If you can use words on the product page in a way that excites the audience emotionally; Sales will be more likely. In fact, by writing a professional product description, you have gone through more than 50% of the sales process well.
Make it easy for the audience to make decisions

Let me tell you frankly that the audience does not have the patience to read long and irrelevant texts. He likes to get the information he needs in the shortest time by reading the product description. You may have entered stores that write irrelevant, low-quality text. But by writing professional product descriptions, you make the audience answer all the questions in their mind. Of course, you are one step ahead and in addition to providing the right information, you also create a buying desire in the audience. 

One head and neck higher than the competitors

There are few stores that write attractive product descriptions for their products (whether physical or non-physical). If you improve your product writing skills (which you will definitely be able to do after reading this article); You will differentiate your store from your competitors. 

Who is your target audience? Formation of persona

The first, most important, and most important step in writing a product description is identifying your target audience. First of all let me talk a little bit about the target audience. Every business has one or more specific groups of people who need the services or products of that business more than others. A simple and common example is a toy store. The main customers of this shop are children, which is also referred to as the target audience. Now you may ask, why is this necessary?
You are going to write interesting texts for this group (target audience) and describe the product to them. Until you know them; How do you want to do this? When you magnify your main audience; You will become familiar with their needs, challenges and concerns. This information is as valuable as a diamond, and you should use it in your text. Suppose you are writing a product description for an "increase confidence" training product. 
You have come to the conclusion in your research that one of the concerns of the people; Inability to speak well in public. At this point in the product description, you should tie this concern of people to your product. In fact, you should tell the audience that by buying your educational product, they can gain the power to speak in public. 

What information do you need?

In the contact recognition phase, you need two categories of information. The first category is information about age, gender, education and the like. But the second category of information relates to such needs, concerns, problems, interests, and information. The text you write after obtaining this information; It has a much greater impact. 

What service does your product provide to the audience? (Product recognition)

Suppose you enter a virtual store to buy a WordPress training course. When you read the product description, you get the following information:
● This product has 6 hours of training.
X Mr. x is the instructor of this training course.
● The language of this course is Persian!
● In this course, you will be taught site design with WordPress.
Are you convinced to buy website traffic to your the product by reading the above information? Is it really how many hours this product has been or who made it? Is it necessary and sufficient to persuade the audience? Certainly not.

What should be done?

The cases mentioned above; Product features. But what the audience is paying attention to; It is called product benefits. Does this mean that the audience will come to the conclusion that this product has solved what problem or what application it has for him? In addition to stating the features of the product, you should also mention its advantages. Like the following example:
x Mr. x is the instructor of this training course. He has been working in this field for several years and has provided you with all his experiences. By buying this product, you can go the hundred-year-old way overnight.
● In this course you will learn how to design a site with WordPress. Of course, do not think that you have to sit behind the system for several days and strain your eyes. By learning this course, you will have a site in less than a few hours.
If you are careful, I mentioned the features in the product description; But I also explained the benefits to the audience. As a golden rule, make sure that the audience does not actually buy the product; It buys the result. The result is the product benefits that solve the audience's problems, needs and concerns. 

Note: To be successful in this job, you must have a good knowledge of the product. That is, after completing step 1 (identifying the audience), you should go to identify the product. You have to look at the product from different angles. The more information you find about the product; You will do better product writing. 
Choose the right words

Product description is your best opportunity to convince the customer to buy. Words are your most important tool for doing this. You need to choose the right words and use them in the right place. When researching a product, find a list of words that best describe your product. as it mentioned; Selling is an emotional process. To do this, you need to get a list of words that will excite the audience emotionally. Next, you need to relate these words to your product and use them on the product page. 

 Make friends with the audience

Another technique used to describe melee products; Create intimacy in contacts. We do not look for long literary sentences when writing a product page or a sales letter. Rather, creating intimacy and comfort in the audience is an art that few people know about. When writing a product description, you should write the text as if you were talking to a friend. This technique will bring the audience closer to you.
Make the most of the following two golden and rare techniques:
● When researching, check what words slang people use to describe that product. 
You should speak to the addressee in your own language. That is, find the audience's feelings, needs, and problems, and write about them in the language of the audience. 
Create a necessity

There are many advertising techniques to motivate the audience; But creating necessity is one of the best. That is, we create a passion in the heart of the audience that if they do not buy our product; Will miss something important. For example, consider the following:
● Only 15 days left to buy this amazing product.
By purchasing this educational product, you will also receive a unique e-book.
● This discount opportunity will never be repeated.

Engage the audience's logic

In addition to engaging the audience, you need to convince the audience logically. The first is to discuss the benefits of the product. It means that the audience realizes that this product is really useful for me and meets my needs. Another clever thing you can do; Demonstrate customer satisfaction. For example, you can consider a special section and display the opinions of people who have bought from you and are satisfied. It is better that these people have real names and profile pictures. In this case, it will have a much greater impact on the audience.

Make it easier for the audience to read

Let me tell you very frankly that the audience has no interest in reading long, dry texts. If you really want people to read your text; You should describe your product description in bite-by-bite for the audience. Start with a catchy headline to get your audience to your site. Avoid saying unnecessary things and say something that the audience likes to hear. I mean the benefits of the product and the benefits it gets from buying your product. 
Another important point is to use short sentences and paragraphs. As I said, the audience is reluctant to read a large text. But you can use one-paragraph paragraphs to break the content into smaller chunks and make it easier for the audience to read. Write the font in a way that the audience can read the sentences easily, without having to roll their eyes. 

SEO

As long as your site is not in the top rankings of Google; Few people will enter your site. So you need to improve your site ranking using SEO. The first step is to research what words others use for your product. For example, to write a product description about a watch, you need to prepare words such as watch price, watch purchase and other related words and use them in your text. 
Do not overdo it when using keywords; Because in both cases, your SEO will be harmed. It should also be one of the most important keywords; Also use in SEO and meta description. Also, if you used a photo in your text; You should also use the keyword in the description of the photo.

Further reading: What Is On The Job Training Economics?

Photos and videos

A dry, blank, photo less product page does not attract much attention, even if you have worked hard for days to write the text. Try to take quality photos of the product and place it on your page. Also, do not neglect to insert the video. Making a video (even a short one) of the product will greatly help the audience decide. Especially if you take some time to edit the video and put a song on it. 

A tip of gold!

Admittedly, web-based audiences are a bit lazy and usually do not read the product description completely. Even if you have worked hard for that overall product page. So what is the solution? Note that according to research, the audience browses the text briefly and pays more attention to the initial sections of sentences and paragraphs. All you have to do is write the opening sentences of the paragraphs in a way that is relevant and engaging. It is recommended that in the introductory sections, you say things that will help the audience understand your product. 

Other important points when writing a product

• . Make a list of questions and doubts of your target audience and answer them in the text. For example, what are the most common reasons people do not buy this product? This should be done at the stage of recognizing the contacts.
• There are no numerical criteria for writing product descriptions. But your text should not be so long as to bore the audience and should not be so short as to create a whole unanswered question in the mind of the audience.
• Using accurate and documented statistics and information in product writing helps a lot in sales.

Use different colors on your product page to appeal to the audience. 

Use simple, fluent and short sentences so that the customer can read them eagerly.

Use words that are understandable to the general public, not specialized words with a class that few are familiar with.

The last word

According to statistics, 20% of unsuccessful purchases in cyberspace are due to lack of proper information about the product. So, if you take the time to do this; You will become a model store on the Internet. In this case, mark with a double arrow. First, the audience is happy with you and chooses your site. Secondly, you have won the heart of Google by doing this and your site ranking will always be good. Writing a product is not an easy task, but if you want to achieve dream sales; You have to make time for that. Finally, use your customers' feedback to improve product descriptions.
Have you ever had experience in product writing? What other important points do you think there are when writing a product description that are not mentioned? We are happy to use your comments and suggestions.